The Accelerator Program
LOOKING TO BUILD YOUR SUCCESSFUL CAREER AS AN INDEPENDENT EXECUTIVE?
THEN THE ACCELERATOR PROGRAM IS FOR YOU.
The ACCELERATOR Program is all about helping you win great projects at great rates.
It's designed to help you build a great working life, doing the work you love and being handsomely rewarded for doing so.
It's about creating the freedom and having the confidence to take the projects that most excite you and rejecting the ones you don't.
It's about being able to take a break after each assignment (if you want one!) and really enjoying it, knowing that when you are ready, you will find your next challenge.
Not everyone who sets out on a career as an independent executive is successful. Why?
Well, it may be they would do a fantastic job for their clients, if only they could win clients.
But, the majority do not have sales and marketing experience and are simply not promoting themselves effectively.
They may even actively avoid selling and marketing themselves for fear of being too 'salesy' or looking too pushy or needy.
The good news is, that great selling and marketing is not about being 'salesy', but about taking the skills, knowledge,d experience and personality that got you where you are today, and packaging them up in a way that makes your offer compelling.
If you want to be successful as an independent, you need a great track record AND the ability to win work.
I have designed and built this flagship program based on helping over 3500 people over the last 15 years to build successful independent careers. I believe it to be the most comprehensive and effective program in the world.
The ACCELERATOR Program consists of:
Content - An online program taking you step by step through what you need to do to successfully win great work at great rates. For more details click here.
Coaching - Opportunity for three hours coaching per week for three months. The content shows you what to do and the coaching helps you do it effectively, maintain motovation and address any challenges you may face along the way.
Community - Going on the journey with a group of like-minded people, so you can support, challenge and collaborate for even greater impact.
If you like the idea of a career as an independent executive, but are not sure if it's right for you, or you are an existing independent executive looking to win assignments, then book a 45-minute no-obligation strategy call to discuss your situation and aspirations with Simon Berry.
Simon has helped over 4000 people with these very challenges.
Free weekly T.I.E. Round Table on Winning Work webinar. Every Wednesday 9.00am-9.45am
CONTENT - MODULES OF THE ONLINE ACCELERATOR PROGRAM.
The program consists of a comprehensive suite of modules covering all aspects of what needs to be in your marketing plan along with assignments to implement the advice. Coaching then supports you in taking, reviewing, and improving your implementation.
Think of it like going on a journey.
First, you need to prepare for the journey and pack your bags. This equates to getting clarity on why you have chosen this career route (if you have been independent for a while, it is still critical to do this), getting clarity on what you want to achieve, what you want your working life to look like, who you are targetting and what with.
Secondly, you need to set off. Reaching out to people can help, creating awareness and interest in your target market.
Thirdly, you need to nurture those opportunities you really want to pursue, whilst being honest with yourself about the chances of success.
Fourthly, you need to negotiate and close a deal that is the best for you and your client
Fifthly and finally, you need to refine your marketing process and make it a habit that is effective in winning work, but takes as little time as possible, so you can deliver and be paid when you are on assignment and thoroughly enjoy the relaxing when you are not!!
WHAT DO YOU WANT YOUR WORKING LIFE TO LOOK LIKE?
It's really important to get clarity on what you are looking to achieve - what you want more of and less of in your working life. The type of work you enjoy doing (and don’t), the type of companies you like working with (and don’t). You spend a lot of time at work and it’s important to attract the type of work you want.
ASSIGNMENT: YOUR WORKING LIFE
In this assignment, I want you to really think about your working life - what you want more of and what you want less of. You'll use this to create your own personal 'vision' which in turn will drive your objectives, strategies and marketing plan.
A compelling vision provides you with direction, focus and motivation. Following on from the previous exercise, you will craft a vision, which energises you and your potential clients.
WHAT IS AN INTERIM MANAGER?
There are many definitions of an Interim Manager. All have value, but can be confusing. This section talks about another way of seeing the role i.e. from the client's perspective. Clue: they don’t really care what you call yourself!
YOU ARE A BUSINESS
When you operate as an interim manager/consultant, you are actually running a business. You will find it really beneficial to take a step back and look at the business in it's entirety. Pretty much as you might do with a client. So few of us really reflect on this, but doing so can deliver many valuable insights.
ASSIGNMENT: YOU ARE A BUSINESS
This is your opportunity to spend some time working ON your business rather than IN it. Identifying what you offer, your target markets, your routes to markets, your competition and how you differentiate yourself, who can help you and the big changes going on in the world, are and will supply the lifeblood of your company.
WHY DO SOME INTERIMS/CONSULTANTS FAIL TO WIN WORK?
In this section, we cover the three primary reasons interim managers/consultants fail to win work. They are the same for any business – lack of awareness, lack of understanding, and misperception.
What is marketing? A hugely over-complicated discipline and a question that is endlessly and unnecessarily debated. Here we give a definition that will deliver the clarity that really helps us to focus on our sweet spots.
WHAT ARE YOU?
Many fall foul of this by thinking potential clients are interested in them. They are not. First and foremost they are interested in what you can do for them. Later on they may become interested in you and your plans. Maybe. It's not easy always to be concise about how you can help, but it's critically important to do so.
ASSIGNMENT: WHAT ARE YOU?
Encapsulate what you are all about and how you can help. Trial it and get feedback. This will form the basis of your Personal Profile on Linkedin and your CV.
Testimonials are a powerful element in your marketing toolkit, but so often fall short of their potential. They should be emphasising the value you deliver and what it is like working with you (as opposed to the type of person they think you are).
Now, it's time to go and get some more testimonials if you haven’t already. You’ll be using a template to get powerful testimonials that have a real impact.
CV AND LINKEDIN PROFILES
It's critical that your CV and Linkedin profile are designed to grab the interest of your target market. We’ll use the output from the assignments so far to create a powerful ‘story’ of you work.
You’ll build a powerful CV/LinkedIn Profile, trial it and get feedback on it.
ROUTES TO MARKET
You have a message. You have a target market. Now you need to get your message in front of that target market. You could use interim service providers, your own network (past clients, suppliers, employers, colleagues, competitors), consultancies, events such as conferences, and social media such as Linkedin.
ASSIGNMENT: ROUTES TO MARKET
Here you’ll put down on paper the specific routes, organisations and people you will be using to get your message ‘out there’.
INTERIM SERVICE PROVIDERS
A route to market used by nearly all interim managers (and increasingly consultants). We’ve put a special module together for this route to help you identify and approach them.
INTERIM PROVIDERS - INDUSTRY RANKING
Annual Survey of Interim Managers conducted by the Institute of Interim Management to identify the top Interim Management Providers
ASSIGNMENT: INTERIM SERVICE PROVIDERS
Identify potential ISP partners. Probably 20-30 as your long list and 5-7 as your most relevant.
Linkedin gives you a self-updating database of all your connections, but you have to use it proactively to get the benefits. Its value lies more in proactively getting in front of people, than as a ‘shop window’ for your profile.
Alas, there is no better way at getting good at networking than networking! It is often misunderstood and many people feel uncomfortable with it. But networking is all about doing what you are good at – helping people solve problems.
The quickest and easiest way to expand your network. We want to make winning work as easy as possible. Cold calling is exhausting and for most, ineffective. Let’s make life easy and meet people we know and get referrals to people they know. We’ll be pushing against an open (or at least ajar) door.
Selling is badly misunderstood, maybe even more so than marketing. We don't want to appear too 'salesy' or too pushy. That's a good thing because sales is more about our ability to connect with clients and help them find a solution. Think about why companies offer you free samples!
PROPOSING AND CLOSING
Proposing and closing is not the daunting task that some people think, as long as you have 'sold' effectively beforehand. Some 40% of potential projects fizzle out. In some cases it may be they are no longer relevant, but in many cases the reasons and ROI have been badly defined. Get this right and we’ll win more of the projects we go for.
The key points we have covered throughout the program.
12 WEEK PLAN
Now's the time to pull it all together and put it into action. A very high-level template will help you pull all the modules together.
THE ACCELERATOR PROCESS
Firstly we want to make sure the program is right for you. We do this in a 45-minute strategy session, where you talk about your background, your situation, your goals and your plans. We talk about the ACCELERATOR program and how it could help and then we BOTH decide if it is the right way forward for you. There is absolutely no obligation to proceed.
We give you access to the online Breakout Program for three months. This takes you step by step through a series of videos and assignments. You work at your own pace and you can do the whole program or selected modules as many times as you want. The end result of completing all modules is that you have an effective marketing plan.
You have access to three coaching sessions per week for three months (36 hours where you can pose questions, get feedback from Simon Berry and other members of the ACCELERATORprogram.
the Monday Accountability session where you talk about what you are aiming to achieve that wee and how you did against your previous week's commitments. This is an exclusive group session with fellow Breakout Program members.
the Wednesday Taster session, this session is open to the public and is run primarily as a Q&A
the Thursday Coaching session, where you talk about the specific challenges you face and get the feedback and input you need to overcome them. This is an exclusive group session with fellow Breakout Program members.
The fee for the three-month ACCELERATOR program is £1500.00 + VAT. This is equivalent to about 1.5 days fees of the average day rate for an interim manager and 1 day for a consultant!
If you wish to maintain access to the online program and the coaching calls after three months, you will pay just £300.00 per month.
If you want to discuss the ACCELERATOR program and find out if it is the right way forward for you, then book a free, no-obligation 45-minute strategy session with Simon Berry by clicking the link below.